- Dead Stock
- Condition: 10/10
"The value of a product is exactly equivalent to the amount you paid for it," MSCHF says. "Luxury brands will let you spend increasingly enormous sums for the same basic blank tee. An 800 dollar shirt doesn’t block the wind any more than a 15 dollar one, but it sure warms the ego."
Ah, ego. At All Costs, MSCHF's debut clothing line, plays on and into that very element of the human condition. For its first drop, AAC is applying a customized pay-what-you-want bent to blanks, offering several boilerplate designs in special editions that display the very price that was paid for them. Snagged the "Tube Man" tee for $0? The dollar value placed atop his flailing torso will reflect that. Dished out $500 for the "Firearm" hoodie? Your splurge has earned you a giant "500" print.